Coaltrades is a local business providing competent trade personnel to the coal mining industry of Newcastle and the Hunter Region.
The client was looking for a design relating to their particular customer industry segment. The Coal loading facilities of Newcastle provided inspiration for the resulting identity. The logo is a modern representation of the bucket wheel on a Coal reclaimer. ‘Coaltrades’ is then used as a symbolic representation of the boom component of the machinery. Logo is to be used on all business documentation as well as business uniforms etc.