About the Project
The identity developed was the result of exploring the concept of a boutique business that provides high end fashion products.
The developed identity saw a reflection on the concept that the business itself provides numerous different products that all have the idea of high end fashion in mind. It was not appropriate to single out one of these products for this business so the filigree concept was developed.
Swish is presented in an italic type font to visually present the definition behind the word SWISH. The filigree was then used to ad a high end appeal to the logo. Filigree is currently very popular in fashion.
Overall the identity is a simple eye catching identity that uses a pattern that is currently very appealing to the fashion industry – filigree and does not single out any one product of the business.
Work includes: Business Card, Gift Voucher, Store Signage, Layby Cards, Swing Tags, Promotional.